What's the Idea?
Shared postcard advertising puts your business directly in the hands of local customers. While digital ads can be ignored or blocked, postcards get seen — they’re physical, personal, and build trust over time.
By mailing to specific neighborhoods, you reach the people most likely to buy from you. Every card reinforces your brand, making you the go-to name when they need your service.
Key to ad success is making a strong offer: discounts like "20% Off", or value-add-ons like "Free Drink with Meal Purchase" or "Buy One Get One". I advise making some kind of offer, rather than just business name and contact.
Reach your dream neighborhoods for dirt cheap by effectively spliting the cost of printing and mailing between a handful of other complimentary businesses on the same postcard. Postcards stick around in households; you'll end up on peoples' fridges and coffee tables because they'll be saving that pizza coupon or other irresistible offers in case they need them, for weeks. Can't say that about digital ads online!
No Competition!
You will be the only business in you category on the card. I will not put your competitors on the card. Secure the spot and be the only one in your customers' mailboxes.
Eyes on Your Offer:
Reach 2,500 to 10,000 households (depending on mailing size offer I'm running). The average household size is 2.5 people. So realistically even more people than number of addresses sent to should see your ad!
Where in Michigan?
I currently serve the whole Metro Detroit radius and surrounding areas, as well as Leelanau County and Traverse City in northern Michigan.
Super Easy!
You can design your ad or I will for FREE.
Super Cheap:
A first class stamp costs $0.78. A traditional Direct Mail mailing of 10,000 pieces can easily cost $10,000. However, by leveraging a USPS program called EDDM (every door direct mail), and effectively spliting the cost of printing and mailing between a handful of other complimentary businesses, you can land in each mailbox for mere pennies.
